To assist Clubs and Discover Sailing Centres (DSCs) in promoting their activities, events and membership options, Australian Sailing has developed a range of free and downloadable marketing resources. 

Below you will find information on the tools available, with marketing guides, templates, videos and tips available for your use. 

Marketing Hub 

The Marketing Hub is the home of the free resources, and includes valuable promotional information to help local clubs with their marketing efforts. 

You can find the following in the Marketing Hub: 

Australian Sailing encourages Clubs, DSCs and Class Associations to take time to review the Marketing Hub, get familiar with the content and information provided and evaluate how these resources can help you with your online presence.  

Discover Sailing Day Resources 

Discover Sailing is a brand all clubs can use. Its purpose is to be a branding vehicle to promote the opportunities to the public on how to get involved in sailing and ultimately, how to join a sailing club.  

It is usually used in the lead-up to a “Discover Sailing Day” hosted by your club as an open invitation for members of the public to come down and experience sailing but also, and very importantly, life at your sailing club. It’s an opportunity to sell the amazing benefits your club provides to members. Don’t just think sailing, think friendships, social, mental and physical health and wellbeing. 

Australian Sailing have developed the following resources: 

SailPASS 

SailPASS is a means by which a non-member can go sailing at your club. It’s a form of introductory or short term membership (for a day); a simple way to get more people having fun in boats at your club and breaks down lots of barriers to sailing. 

Australian Sailing have developed the following resources: 

SheSails 

SheSails is designed to recognise all of the amazing female contributors to our sport, and to encourage women of all ages to enjoy sailing through organised activities at your local sailing club.  

Australian Sailing have developed the following resources: 

Tackers 

Tackers is a fun introductory, games-based sailing program designed for kids aged 7-12 years-old. Kids don’t need to have any sailing experience or club membership to participate.  

Australian Sailing have developed the following resources: 

OutThere Sailing 

OutThere Sailing is a program that has been specifically designed for teenagers from 12 to 17 years old. OutThere Sailing is perfect for teens who want to try sailing in a non-competitive, social and fun setting. 

Australian Sailing have developed the following resources: 

Learn to Wing 

Australian Sailing has developed a number of resources to assist in promoting the Learn to Wing program including: 

Media Guide 

To increase the reach of these messages, clubs are encouraged to engage with their local community by using our Media Guide which is packed with tips and useful information.

We recommend using these resources to assist in the development of a club media or communications plan. Provide these resources to whomever in your club is currently or in the future responsible for these topics. 

Further information