Case Studies

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SailPass in action

See how Australian clubs are turning first-time sailors into members, and what they did to make it work.

 

Club stories

Each club sets its own pricing and limits, and each used SailPass as the first step on the path to membership.

SANDRINGHAM YACHT CLUB

40% of new members start with a pass

The offer

  • 12 passes per non-member
  • First 6 at $15, next 6 at $35 ($300 total)
  • The $300 is credited against crew joining fees

What made it work

  • Mobile app sign-on before each race (linked to revSPORT API)
  • Membership status mandatory to sail
  • Non-compliance is a boat, skipper and crew issue, with penalties
ELWOOD SAILING CLUB

Membership more than doubled in two seasons

175 → 373 members

The offer

  • 4 free passes a year
  • Then membership or a learn-to-sail course at a reduced rate
  • Paired with a paddleboard membership category

Results

  • Active boats up from 24 to 54
  • Female membership trebled
  • Members share passes with family and friends

MORNINGTON YACHT CLUB

A low-cost pathway into club life

Less admin, more guests on the water
 

The offer

  • Passes 1–6 at $15 each
  • Passes 7–12 at $30 each
  • Guests can use the clubhouse after racing

Results

  • Online registration via revSPORT cut admin
  • Sign-up from home, office or phone
  • Clear pathway to try sailing, then join