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Which clubs know what engages their Facebook fans?

Published Mon 13 Jul 2026

Discover which Australian Sailing clubs set the standard for audience growth, content creation, fan engagement and content quality in the Q2 2026 SHUNT Performance Awards.

The Q2 SHUNT Performance Awards recognise the Australian Sailing Affiliated clubs that are leading the way in how they connect with their communities through Facebook. From growing loyal audiences to creating content that sparks conversations, this quarter's rankings highlight the clubs setting the benchmark across Australian sailing.

View the full report HERE.

What can clubs learn?

The rankings show that high-performing clubs don’t all communicate in the same way.

  • Some excel at attracting new followers.
  • Others consistently create engaging content.
  • Some spark conversation.
  • Others produce fewer posts that simply perform better.

Success isn’t about copying another club.

It’s about understanding what you’re trying to achieve and building the capability to communicate consistently over time.

Remember that Australian Sailing has produced a Marketing Hub for Clubs and classes to help boost marketing, communications, and social media presence. The Hub provides access to practical tools, tips, collateral, guides, and step-by-step resources to support effective promotion.

Want to improve your club’s ranking?

SHUNT have produced this quick quiz to help you understand how your club thinks about social media and discover practical ways to strengthen audience growth, engagement and content performance.


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