News

Rolex Sydney Hobart gets sailing fans talking on social media

Published Thu 22 Jan 2026

Checkout what club from around the country was the Audience Allstar, Publishing Pro, King of Content and Performance Powerhouse for 2025. 

Australian Sailing's social media data provider, Shunt, has just released the full report click here, or see snapshot below.

Clubs and classes are encouraged to explore the Marketing Hub to help boost marketing, communications, and social media presence. The Hub provides access to practical tools, tips, collateral, guides, and step-by-step resources to support effective promotion.

 


As at December 31, 2025 the 274 monitored Sailing clubs nationally had an audience of
711,420. 

  • The total number of videos, pictures, and links Sailing Clubs nationally published on Facebook is 31,111.
  • The total number of Facebook reactions, comments, and shares generated by Sailing clubs nationally in 2025 is 763,019.
  • Sailing clubs nationally averaged 24.52 engagements per post on Facebook during 2025.

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