gemba is a leading market research and marketing consultancy to the sport and entertainment industries. In August 2011 the ASC commissioned gemba to undertake detailed research into sailing and clubs.
The findings and recommendations of this report provide sailing clubs with valuable information to help them increase membership through their own initiatives.
Below please find the following:
- Yachting Australia - Research Project, Product Positioning & Brand Strategy – Full Report
- Yachting Australia Research & Brand Strategy Project – Summary for Clubs
- Recommendations for Clubs to consider