“Discover Sailing” as a brand name was systematically selected by the gemba market research from a range of other options currently being used by some states and countries. It represents the personality, values and attributes of a sport that has a diverse range of options to offer to people of all backgrounds, ages, and abilities. The word ‘sailing’ was preferred by Australians over yachting. ‘Discover’ conveys the exploration of the sport for those who have not previously been involved.
Only Australian Sailing accredited Discover Sailing Training Centres may use the Discover Sailing logo and name to promote their courses.
The following items are available for downloading.
Clubs are also encouraged to use the logo on their external signage, boats and other promotional activities.
- Discover Sailing Host Badge
- Polo and Long Sleeve Shirts
- Promotional Discover Sailing DL Sticker
For an example of a club's use of Discover Sailing branding click here Club Promotion Case Study